Not that traditional marketing is completely dead (at least not yet), but in the recent years social media has truly become crucial for blogs and businesses to reach out to the masses and extend their brands’ awareness. Facebook is definitely the most popular, in the U.S. and worldwide, with estimated 900,000,000 unique monthly visitors. Having a solid presence there is at the top of the list of choices for most bloggers and businesses.
March this year Facebook revamped their Business Pages updating the design, providing better access to admins’ most used tools, and adding features like Pages to Watch which let you compare the performance of your Facebook page with other similar pages of your choice. If you want to know more about this update, make sure to check Facebook’s official announcement, as well as their answers of the top five questions on the subject.
We talked before how you can use Facebook to promote your blog and bring your content closer to more people, and here we’ll discuss steps that you can take today to optimize your presence there, starting with page optimization and continuing with the way you share content and engage readers.
Optimize Your Name, Link, and About Section
Go to facebook.com/username to set a username, but make sure it will be valid forever, as you can’t change your mind later. Select an URL that includes your blog’s name, and maybe one or two selected target keywords. Same principles apply to your Facebook page name, but you should also consider a name your existing readers and clients already know you by so you won’t hurt your branding and SEO.
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Select a category that most fits your blog’s niche or business purposes, and add the description and other elements of the About section. Only the first 75 characters are visible on the Wall view, and it’s best if they include your descriptive strategic keywords and a link to your blog. A 140 character-message will be displayed in Google’s snippet, so use the space wisely.
Keep your page regularly updated, always relevant, and set the Account and Privacy settings to publicly viewable and sharable.
Make Use of the Tabs
Tabs are one of the first things people see when they land on your Facebook fan page. Use these little boxes to create calls to action and drive visitors to the information they need. If they can’t find what they want, people will leave your page, and this means lost Likes, comments, and potential blog traffic for you. So what you should be doing with your page is provide these resources. Link your tabs to your photos, your Instagram or Pinterest Images, YouTube channel, Twitter, or promote your ebooks and other products or services, and watch how your profit spikes.
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Post Only Good Quality and Engaging Content, Images, Videos
Regularly updating your blog’s Facebook page with high-quality relevant content is crucial for SEO. The integration between social media, SEO, and content creation is one of the top five trends in the social world that bloggers need to know about. What you must do on Facebook is not only to entertain and educate your audience, but to inspire them too. See what kind of social posts bring the desired readers’ attention, and include also lots of visual content, quality photography, short videos, infographics, data visualisations, or even interactive tools. Visual content can easily go viral once you tap into your following’s interests and passion.
When sharing your posts, add at least one keyword in the descriptions and try to place it first as this word has the highest value for search. The beginning 18 characters are actually meta-descriptions for the posts, so be careful how you use them. Describe the uploaded images in the captions also, optimize them with relevant keywords or your blog name, as well as include links to corresponding pages on your site.
Offer Exclusive Incentives
The number of Likes on your Facebook page, the comments, likes and content shares, reviews and check-ins – they are all vital search signals. Engaged is the best following, and creative ideas designed to boost the interaction and bring relevant fans must be part of your blog’s content strategy.
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Certainly one of the best ways to attract and engage the audience is to provide special offers or discounts for Facebook fans only. Gifts and prizes are always appealing. Keep the following engaged by periodically creating competitions on your blog or page and promoting them on Facebook. If you know what your audience wants, you can gain a lot from such incentives.
Watch Your Style and Grammar
Everything you share on Facebook, as well as on any other social channel, reflects your quality, professionalism, and authority. Be careful with your style, language, spelling and grammar mistakes, and avoid conflicts and public-relations blunders as they can hardly damage and discredit all your hard work if mismanaged. If a crisis does happen read how to best handle it.
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Do you use Facebook to promote your blog content? Is your page well optimized? How are you satisfied with your success on this social site? Let us know your thoughts in the comments.
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